負け犬博の負け犬書道 (Social ApplicationWebsite/March 19, 2012)
Twitterで「#書道」のハッシュタグをつけるだけで、ツイートを書道化するエンジンを作成。 先人曰く「人は、誰しも、生まれながらにどこか負け犬である」...... |
MAKE TV (Websitemobile/March 9, 2012)
Make TV was made as a part of the Sony "make.believe" brand campaign. It was the first of its kind "live interactive TV show" that allowed the audience to participate in creating a music video for Karmin on TV. When you downloaded the app "Dot Switch" to your smartphone, tablet, or PC, you were able to collectively turn on the machines inside the TV show. The TV footage was then made into a music video, with a thank- you-list of all the participants' names. As a result, more than 890,000 people watched it live, and over 7 million pushes were recorded during the show. |
Ultrabook™ POP-UP THEATER (Website/February 13, 2012)
Intelが提唱するUltrabookコンセプトのPR。Ultrabookの薄さ、反応速度の速さを伝えるため、専用プログラムで同期させたUltrabook60台を使用し、街のいたるところに、出没してはすぐに立ち去る「POP-UP THEATER」を出現させた。 Ultrabook™ POP-UP THEATER is a campaign designed to introduce Ultrabook, a new category of computers inspired by Intel. In order to communicate the product's thin design and its responsiveness, we synchronized 60 Ultrabooks with a special program, and created a "POP-UP THEATER" that suddenly appears around the city and transforms an everyday situation. |
SCROLL TO THE MOON (mobile/December 15, 2011)
人気コミック「宇宙兄弟」のiPhoneアプリ第2弾。「ソーシャル・スクロール」ゲーム。地球と月の間の距離は、38万4,400km。その距離をiPhoneの画面をフリックしてスクロールさせて進むゲーム。エベレストを超え、国際宇宙ステーションを超え、大気圏を突破し、月を目指す。 "Scroll To The Moon" is the second releasing app for the comic "Space Brothers." There is a distance of 384003 km between the Earth and the Moon - this app let you to reach to the moon, just by scrolling. Just keep on scrolling the screen with you fingers to reach the peak of Everest, to International Space Station, then breaking through the aerosphere and to the goal of reaching to the moon! |
Mazer (Social ApplicationWebsite/November 6, 2011)
Mazer(マザー)は、アイデア開発のための新しいメソッドでありプラットフォーム。クリエイティブディレクターと集合知のケミストリーを活用するところに特徴がある。クリエイティブディレクターが出す「お題」に対して、参加者が一次アイデアを提出。それを見たクリエイティブディレクターが新たな「まぜる」要素を提案する。それを受けて再度みんなでアイデアを出し合い、「ベストなアイデア」を決めていく。このプロセスで生まれたベストアイデアを企業等に販売する仕組みもある。 Mazer is a new method & platform to conceive and help idea creations. The creative directors opens up an "assignment" and the participants posts their "inspirations". Then the creative directors suggests new elements to "mix" with that inspiration. Lastly, the participants come up with "ideas", and the "best idea" is selected by public voting. The best idea deriving from this platform is made available for registered companies to purchased and use. |
Toilet Bike Neo (/October 29, 2011)
「うんこで走るバイク」をつくって、日本を縦断。 |
MOON JUMP (mobile/September 21, 2011)
Moon jump is an iPhone app which we developed to promote the popular comic book "Space Brothers". This is an app to jump simultaneously around the world, and trying to reach the moon by accumulating the jumping distance. |
WAROTAR teaser movie (Website/August 1, 2011)
よしもとの動画サイト「ワロター」のディザーキャンペーン。 ハリウッドの大作映画を想起させる予告編動画と、登録者の自動Tweetの頭文字をつなげるとニュースリリースになるという仕掛けで話題を呼んだ。 This was a teaser campaign for a new comedy video distributing service "Warotar" by Yoshimoto Kogyo. We placed print ads with mysterious poems written vertically on the graphics... and if you read each of the first letters of the sentence horizontally, it will reveal a hidden message about what Warotar is. The poems were also shown on the teaser movie, which was created just like a high budget Hollywood movie trailer. |
ToyToyota - Backseat Driver (mobile/July 8, 2011)
Backseat Driver is the first digital toy from ToyToyota. It's an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he/she is riding. They can collect actual shops and landmarks, which are generated using the Foursquare API. The player can accrue points, customize their car, and share their drive with friends via Twitter. The "Backseat Driver" offers the passenger a new way to enjoy driving. |
Tokyo Gas Story (/June 3, 2011)
[JP] [YouTube annotation ver.] Integrated between TV-CF and Web, we launched the "Bifurcated drama" which users can choose the ending of the story. 「東京ガスストーリー」は、TVCM-Web連動で、ユーザーがストーリーを決める、本邦初「分岐型トレンディドラマ」です。 |
Norwagian Wood on the palm (mobile/December 10, 2010)
The novel "Norwegian Wood" was published by Haruki Murakami in 1987. In December 2010, the movie of this historic novel will be released at last. In this application "Norwegian Wood on the palm", 16 impressive lines in the movie are shown. You can watch the movie of the scene where the lines appear and tweet your favorite lines with the images. Downloaded over 80,000 users all over the world. iPhoneアプリ "てのひらノルウェイの森" をリリースしました。1987年に刊行された村上春樹の小説「ノルウェイの森」。2010年12月に、この小説が、遂に映画化されました。 このアプリは、インタラクティブなパンフレットという位置づけで制作されました。映画内に登場する印象的な16のセリフを抜粋。そのセリフが登場する場面の映像を見ることができます。 世界中から、8万以上ダウンロードされています。 |
UNIQLO LUCKY MACHINE (Social ApplicationWebsite/October 8, 2010)
The website has been launched as an anniversary for grand open of UNIQLO Taiwan. It's a social smart ball game connected with facebook. When you win the game, you can get the vouchers. ユニクロ台湾新上陸キャンペーン。 |
UNIQLO LUCKY COUNTER (Website/September 1, 2010)
Tweet more, the prices of UNIQLO online store get down. ツイートするほど、ユニクロオンラインストアの価格が安くなる。 |
SHIRO Cheers System (Website/June 21, 2010)
米焼酎「しろ」のブランドサイト。 This is a promotion movie of a Shochu, "Shiro" by Takahashi shuzo. When we say "Cheer!", the happiness is born between two people.And it spreads to others like a chain reaction and grows bigger and bigger.We hope the Japanese Shochu "SHIRO" can bring people bit closer and happy by making them "Cheers!". If you feel like to say "Cheers!" with friends even a little after watching this movie, we are pleasure to hear so.
誰かと、誰かの乾杯から、ハッピーが生まれる。 この動画を見て、ちょっとでも「Cheers!」したい気持ちになってくれれば、こんなにうれしいことはありません。 Directed by Yuichi Kodama |
Magic Disk (Website/June 14, 2010)
It's a campaign of a Japanese music artist Asian Kang-fu Genaration's new album "Magic Disk". At the concept of this album, they sing about the sympathy with CD as extinct media. The site provides you the function of social graph with your favorite CD. You can share your favorite CD with twitter, and know who exists beyond the CD. Also this label of CD is made with AR. |
Ole! Ole! CR-Z (Social Application/March 29, 2010)
[Japanese] |
UNIQLO LUCKY SWITCH (Banner Ad/December 1, 2009)
[Japanese] [English] |
TOTOTALK (Website/November 27, 2009)
[Japanese] |
The Last Manga Exhibition @Kumamoto (/September 22, 2009)
[Japanse] |
UNIQLO COLLECTION TOKYO 2009 (Website/September 10, 2009)
[Japanese] [English] UNIQLO's presentation for fall and winter in 2009. |
Formula E (/August 14, 2009)
This is the race game to compete for the mileage. |
Scribble (落書き) (Banner Ad/February 9, 2009)
Children can have the imagination stronger than the parent expected. 子供の想像力って。 |
INTERNAVI REALIZATION (Website/January 29, 2009)
A microsite of Honda's genuine car navigation system, "Internavi" has been launched. Hondaの純正カーナビ、インターナビのマイクロサイト。 |
TIAA '09 [CLOSED] (Website/January 26, 2009)
東京インタラクティブ・アド・アワードのトップページコンテンツ。 The top page movie of Tokyo interactive ad awards has been launched. |
Mobile Racer (Banner Ad/December 31, 2008)
When scan the QR code on banner, you can use the cell-phone as controller of this driving game. 画面上のQRコードをスキャンすると、その携帯電話をゲームのコントローラ代わりに、 |
UNIQLO TRY #2 - HEATTECH (Website/November 13, 2008)
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Honda Green Machine (Website/November 10, 2008)
A new corporate message site , "Honda Green Machine" has been launched. ホンダの企業メッセージ「Honda Green Machine」をローンチしました。 |
The Last Guy Everywhere [CLOSED] (Website/August 4, 2008)
As the promotion of a new game, "TheLast Guy" from Sony Computer Entertainment inc., "The Last Guy Everywhere" has been launced.
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Dentsu Creative School '08 [CLOSED] (Website/July 12, 2008)
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UNIQLO TRY (Website/June 1, 2008)
ユニクロの新商品「ブラトップ」は、ブラとタンクトップが一緒になった商品。服の完成度は高いのだけれど、女性にとって、ふだん着けなれているブラをはずして、動き回ることは、不安なこと。だから、この商品が受け入れられるためには、女性の実感や共感が必要だった。 |
moba-V [CLOSED] (mobile/May 12, 2008)
This campaign starts with TV-CM. With moba-v.jp, "You can get the Music Video, with sending us your face picture!" このキャンペーンは、TVCMからはじまります。CMでは、新しいSMEのアーティスト「Lil'B」の顔はQRコードで隠されています。人びとは、彼女たちの顔を見ようと、QRコードをスキャン。 In that site, the sales of the ringer melody was doubled. |
Wrap Mixer [CLOSED] (Website/April 12, 2008)
At the top page of Kureha Corporation, the new contents "Wrap Mixer" has been launched . In this site, you can produce CGCM at ease. クレハのトップページで、「Wrap Mixer」が公開されました。 このサイトでは、簡単に「CGCM」をつくることができます。 |
Honda Internavi (Banner Ad/February 20, 2008)
5 banners for a car navigation system. ホンダの純正カーナビ、「インターナビ」のバナーを5種類つくりました。 |
The final Challenge of Genius "Silent Tactics" (Website/December 1, 2007)
This is the final stage of the campaign, "the challenge from the Crazy Genius". Crazy Genius「求ム、天才。」の最終キャンペーンを公開しました。 |
The last Manga Exhibition @UENO (Website/November 29, 2007)
An exhibition of Manga artist, Takehiko Inoue, will be held on May 2008. 2008年5月に開催される、マンガ家井上雄彦さんのエキシビジョン、 |
Tokyo Interactive Ad Awards 2007 (Website/November 25, 2007)
[Japanese / English] In honor of the last year's winner , Naoki Ito(GT Inc) , we produced 200 hand-models of him as direct ad. 今年のTIAAのテーマは「わしづかめ。」 |
1-Click Award "bonus clicking" (Banner Ad/November 8, 2007)
As the guest of 1-click award ( promoted by reqruit company ), 「1-click award」のゲストとして、カイブツさんのリクルートムービーをつくりました。↓ |
uno image change grand prix (Website/October 21, 2007)
Honda Weekend TopPage ajax ver. (Website/October 20, 2007)
Good is not enough. (Website/October 18, 2007)
Avenue H (Website/October 1, 2007)
The Challenge from the Crazy Genius (Website/July 7, 2007)
Objective : Branding of World Commerce company, distributor of Franck Muller and any other upmarket watchmaker. |
Dentsu Creative School '07 (Website/June 20, 2007)
電通CR&P塾は、コピーライター・プランナーを目指す大学生に向けたスクール。 Dentsu Creative & Planning School is for college students who want to be copywriter or planner of advertising. Inputting twice, thrice, and the published scene will change. |
CannesLions 2007 Young Creative Competition (Banner Ad/June 16, 2007)
I participated in a competition on CannesLions 2007. Young Creative Competition: I and my partner Takashi Kamada made "SPORT AND PEACE" ad, and we won silver medal. |
Hit the Fly Mark with a Single Shot (Banner Ad/June 13, 2007)
I made only a banner ad and the overview movie. |
The World (Website/May 23, 2007)
Japanese famous singer "Bennie K" released their new album, "The World". |
Pencil Generator (Website/March 1, 2007)
Promotion of calling for entry of One Show in Janan. |
SLAM DUNK Scholarshop (Website/February 20, 2007)
The Beauty Ex:press (Website/January 14, 2007)
Cosmetics for women |
Den-Navi 2008 (Website/January 10, 2007)
Recruiters website for Dentsu |
Wrap it (Banner Ad/December 29, 2006)
The Blood (Banner Ad/December 20, 2006)
Enjoy, Live Drive (Website/December 14, 2006)
Omusubi of the day (Website/September 28, 2006)
In this program, we make new Omusubi everyday without holiday. |
Honda.co.jp(Holiday version) (Website/September 1, 2006)
We made Honda top page of Holiday version. |
Dentsu Creative School 2006 (Website/June 1, 2006)
This site is entrance for students who wants to be copywriter. The Main copy is "Mi-Ga-Ke",cultivating your taste. |
MOTTAINAI (Website/April 21, 2006)
Mottainai, is said by Wangari Maathai, Kenyan ecologist and the leader of "Green Belt Movement". 1) It's bad manners not to finish your meal. In this site, we coorporated with bulkfeeds.com. |
Shiseido uno (Website/March 19, 2006)
"uno",a brand of cosmetics for men, is popular in Japan. In this campaign, 18 numbers of TVCM have been simalcasted at the same time. |
9-Hour Gesture! (Banner Ad/December 28, 2005)
This is multiuser communication banner between visitiror of MSN Japan and Bascule Inc. |
Her Past (Banner Ad/December 20, 2005)
Japan is the only developed country, which is increasing the number of the HIV- infected patients. Bring your cursor to the banner at the top of the screen. You can be her boyfriend, but.... |
Who is moocs? (Website/November 1, 2005)
This conecpt is To build preference by playing crisscross with Puffy AFRO, brand mark for MOOCS - the music download service for mobile phone. |
PENCIL CATCHER (Website/October 4, 2005)
We optimized "UFO-Catcher" a kind of popular crane-game for web. Prize: |
SLAM DUNK 10 DAYS AFTER (Website/August 9, 2005)
This is an Integrated Campaign for the Japanese famous basketball comic . The 6 Japanese popular newspapers advertised each charactors of SLAM DUNK at once. |
The Pitfalls of Broadband (Website/June 15, 2005)
@nifty is one of the Japanese huge internet provider. Today, many accidents or troubles caused by hackers. This website consists of some movies, about the dark side in internet browsing. |
Dentsu Creative School 2005 (Website/June 1, 2005)
This school is for students of universities or collegies. With 2-dimensions barcode, access to website by mobile phone. |
Sankyo 2005 (Banner Ad/April 25, 2005)
Every years, We make some banners for Sankyo. Daily Life? - [English] [Japanese] Very Convenient Life - [English] [Japanese] |
Great Music Player / More Music ? (Banner Ad/April 1, 2005)
Great Music Player - [English] [Japanese] "Great Music Player" is a kind of joke-ware. |
FUMAKILLA 2005 (Banner Ad/January 10, 2005)
I made 3 banner ads. KISSER OR SNEEZER? - [English] [Japanese] To notice the effect of "pollen blocker". Buggiards - [English] [Japanese] To promote "FUMAKILLA-KIDS LABO 2005". |
Driver's eye (Banner Ad/December 20, 2004)
An advertising for car accident with using mobile phone. |
talby.jp (Website/October 14, 2004)
We made the website of well-designed mobile phone "talby". |
Kururinpa (Website/October 9, 2004)
The Objective of this site is to raise awareness about UNESCO Terakoya Movement. The navigation system of this site is a child's hands. |
A Pencil Odyssey (Website/September 9, 2004)
We launched the mini site for calling for entry of One Show. |
Dentsu Creative School 2004 (Website/July 9, 2004)
This school is for students of universities or collegies. This website suggests some twofold choices. Maybe, you won't know which is correct. |
Convenient Life (Banner Ad/December 15, 2003)
Manneken-Pis (Banner Ad/December 10, 2003)
Tanto (Banner Ad/December 3, 2003)
Click the car. |
The Knock (Banner Ad/December 2, 2003)
In Japan, people knock the door of toilet for checking whether it's occupied or not. |
Interactive Salaryman 2003 (Website/June 9, 2003)
The Showcase for interactive works of dentsu inc. |
Designers KDDI (Website/April 9, 2003)
Designers KDDI - cursor (Banner Ad/April 8, 2003)
Maze (Banner Ad/March 9, 2003)
Don't accumulate stress for your health. |
Exersize (Banner Ad/March 4, 2003)
Domino (Banner Ad/December 9, 2002)
This is a good game for killing time. |