負け犬博の負け犬書道    (Social ApplicationWebsite/March 19, 2012)

[Japanese]

Twitterで「#書道」のハッシュタグをつけるだけで、ツイートを書道化するエンジンを作成。
さらに、毎週のお題ハッシュ(例:「#つい言ってしまう遅刻の言い訳」)もつけると、
「負け犬書道」に投稿できる。

先人曰く「人は、誰しも、生まれながらにどこか負け犬である」......
相田みつを氏のようなすばらしい思想を書にするのではなく、むしろ逆。逆・みつを。
人の弱い部分、でも面白い「負け犬」を書にしたためてゆく。『負け犬書道』は、そんなムーブメント。ロバート山本博さんと、WebDesigningコラボ企画。



  MAKE TV    (Websitemobile/March 9, 2012)

[Japanese]
[English]


MAKE TVは"世界初のライブ・インタラクティブ・ミュージックビデオ" を制作するための視聴者参加型の生放送番組(TBS)。視聴者は事前に「DOT SWITCH」というアプリをスマートフォンやタブレットにダウンロードすることで、リアルタイムにTV番組に参加することができた。画面の指示にしたがって手元のアプリをプッシュすると、その合計数によって13個の仕掛けが次々と発動していく。出来上がったビデオのエンドロールには、参加した視聴者の名前を表示。出演者は、KARMIN。Sony "make.believe" / 「ものがたりをつくろう」キャンペーンの一環として実施された。

Make TV was made as a part of the Sony "make.believe" brand campaign. It was the first of its kind "live interactive TV show" that allowed the audience to participate in creating a music video for Karmin on TV. When you downloaded the app "Dot Switch" to your smartphone, tablet, or PC, you were able to collectively turn on the machines inside the TV show. The TV footage was then made into a music video, with a thank- you-list of all the participants' names. As a result, more than 890,000 people watched it live, and over 7 million pushes were recorded during the show.



  Ultrabook™ POP-UP THEATER    (Website/February 13, 2012)

[English]

Intelが提唱するUltrabookコンセプトのPR。Ultrabookの薄さ、反応速度の速さを伝えるため、専用プログラムで同期させたUltrabook60台を使用し、街のいたるところに、出没してはすぐに立ち去る「POP-UP THEATER」を出現させた。

Ultrabook™ POP-UP THEATER is a campaign designed to introduce Ultrabook, a new category of computers inspired by Intel. In order to communicate the product's thin design and its responsiveness, we synchronized 60 Ultrabooks with a special program, and created a "POP-UP THEATER" that suddenly appears around the city and transforms an everyday situation.



  SCROLL TO THE MOON    (mobile/December 15, 2011)

[Japanese]

人気コミック「宇宙兄弟」のiPhoneアプリ第2弾。「ソーシャル・スクロール」ゲーム。地球と月の間の距離は、38万4,400km。その距離をiPhoneの画面をフリックしてスクロールさせて進むゲーム。エベレストを超え、国際宇宙ステーションを超え、大気圏を突破し、月を目指す。

"Scroll To The Moon" is the second releasing app for the comic "Space Brothers." There is a distance of 384003 km between the Earth and the Moon - this app let you to reach to the moon, just by scrolling. Just keep on scrolling the screen with you fingers to reach the peak of Everest, to International Space Station, then breaking through the aerosphere and to the goal of reaching to the moon!



  Mazer    (Social ApplicationWebsite/November 6, 2011)

[English / Japanese]

Mazer(マザー)は、アイデア開発のための新しいメソッドでありプラットフォーム。クリエイティブディレクターと集合知のケミストリーを活用するところに特徴がある。クリエイティブディレクターが出す「お題」に対して、参加者が一次アイデアを提出。それを見たクリエイティブディレクターが新たな「まぜる」要素を提案する。それを受けて再度みんなでアイデアを出し合い、「ベストなアイデア」を決めていく。このプロセスで生まれたベストアイデアを企業等に販売する仕組みもある。

Mazer is a new method & platform to conceive and help idea creations. The creative directors opens up an "assignment" and the participants posts their "inspirations". Then the creative directors suggests new elements to "mix" with that inspiration. Lastly, the participants come up with "ideas", and the "best idea" is selected by public voting. The best idea deriving from this platform is made available for registered companies to purchased and use.



  Toilet Bike Neo    (/October 29, 2011)

「うんこで走るバイク」をつくって、日本を縦断。
TOTOのエコ取り組み「TOTO GREEN CHALLENGE」を日本じゅうに広めてゆきます。

GREEN CHALLENGEとは"TOTO製品が排出するCO2を、削減していく"という宣言。
それを語る語り部を、できるだけすごい、TOTOにしかできないものにしようと考えました。
そこで考えたのが、ハイブリッドもEVも水素電池も超えた、究極のエコバイクです。



  MOON JUMP    (mobile/September 21, 2011)

[English]
[Japanese]


世界中で同時にジャンプし、その飛距離を合計して"月"を目指す、という「ソーシャル・ジャンプ」のためのアプリ。宇宙飛行をテーマにした人気コミック『宇宙兄弟』のプロモーション用。アプリをダウンロードしておくと、毎週1回のジャンプの時間の数分前からカウントダウンが通知される。3,2,1... 月を見上げて、一斉ジャンプ。ジャンプの飛距離はそれぞれのiPhoneの加速度センサーで計測されたものがサーバーに送信され、合計飛距離を共有する仕組み。

Moon jump is an iPhone app which we developed to promote the popular comic book "Space Brothers". This is an app to jump simultaneously around the world, and trying to reach the moon by accumulating the jumping distance.
If you have this app in your iPhone, the mission notification will be sent to you once a week before the jump. When the time comes, the countdown begins, and 3... 2... 1... JUMP! Your iPhone automatically calculates the jump distances and the people who had jumped together in the world.



  WAROTAR teaser movie    (Website/August 1, 2011)

[Japanese]

よしもとの動画サイト「ワロター」のディザーキャンペーン。 ハリウッドの大作映画を想起させる予告編動画と、登録者の自動Tweetの頭文字をつなげるとニュースリリースになるという仕掛けで話題を呼んだ。

This was a teaser campaign for a new comedy video distributing service "Warotar" by Yoshimoto Kogyo. We placed print ads with mysterious poems written vertically on the graphics... and if you read each of the first letters of the sentence horizontally, it will reveal a hidden message about what Warotar is. The poems were also shown on the teaser movie, which was created just like a high budget Hollywood movie trailer.



  ToyToyota - Backseat Driver    (mobile/July 8, 2011)

[English]
[Japanese]


未来のドライバーである子供たちに運転の楽しさを知ってもらうために「ToyToyota」という"おもちゃ"のブランドを発表。その第一弾として「Backseat Driver」をリリース。「BackseatDriver」は、クルマの後部座席に座る子供のためのドライブゲーム。乗っているクルマとGPSで同期している「パパカー」を追いかける「マイカー」を左右に操作することで、運転席に座るお父さん/お母さんと一緒に運転する喜びを体験することができる。FoursquareのAPIを使用することで、ゲームの中には実際のお店やランドマークが「アイテム」として登場、それを集めることでポイントを稼ぎ、マイカーを「カスタマイズ」することができる。自分のドライブの記録は自動的に記録され、SNSを通じてシェアすることができる。

Backseat Driver is the first digital toy from ToyToyota. It's an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he/she is riding. They can collect actual shops and landmarks, which are generated using the Foursquare API. The player can accrue points, customize their car, and share their drive with friends via Twitter. The "Backseat Driver" offers the passenger a new way to enjoy driving.



  Tokyo Gas Story    (/June 3, 2011)

[JP] [YouTube annotation ver.]

Integrated between TV-CF and Web, we launched the "Bifurcated drama" which users can choose the ending of the story.

「東京ガスストーリー」は、TVCM-Web連動で、ユーザーがストーリーを決める、本邦初「分岐型トレンディドラマ」です。



  Norwagian Wood on the palm    (mobile/December 10, 2010)

[JP] [EN]

The novel "Norwegian Wood" was published by Haruki Murakami in 1987. In December 2010, the movie of this historic novel will be released at last.

In this application "Norwegian Wood on the palm", 16 impressive lines in the movie are shown. You can watch the movie of the scene where the lines appear and tweet your favorite lines with the images.

Downloaded over 80,000 users all over the world.

iPhoneアプリ "てのひらノルウェイの森" をリリースしました。1987年に刊行された村上春樹の小説「ノルウェイの森」。2010年12月に、この小説が、遂に映画化されました。

このアプリは、インタラクティブなパンフレットという位置づけで制作されました。映画内に登場する印象的な16のセリフを抜粋。そのセリフが登場する場面の映像を見ることができます。

世界中から、8万以上ダウンロードされています。



  UNIQLO LUCKY MACHINE    (Social ApplicationWebsite/October 8, 2010)

[Chinese - English]

The website has been launched as an anniversary for grand open of UNIQLO Taiwan. It's a social smart ball game connected with facebook. When you win the game, you can get the vouchers.

ユニクロ台湾新上陸キャンペーン。
Facebookと連動した、ソーシャルスマートボールゲーム。
ゲームをクリアすると、実際にユニクロの商品券がもらえる。



  UNIQLO LUCKY COUNTER    (Website/September 1, 2010)

[English]

Tweet more, the prices of UNIQLO online store get down.
This short term campaign held in UK and Korea

ツイートするほど、ユニクロオンラインストアの価格が安くなる。
UKと韓国で行われた短期間のキャンペーン。



  SHIRO Cheers System    (Website/June 21, 2010)

[English - Japanese]

米焼酎「しろ」のブランドサイト。

This is a promotion movie of a Shochu, "Shiro" by Takahashi shuzo.

When we say "Cheer!", the happiness is born between two people.And it spreads to others like a chain reaction and grows bigger and bigger.We hope the Japanese Shochu "SHIRO" can bring people bit closer and happy by making them "Cheers!".

If you feel like to say "Cheers!" with friends even a little after watching this movie, we are pleasure to hear so.


高橋酒造の本格米焼酎「白岳しろ」のプロモーションムービーです。

誰かと、誰かの乾杯から、ハッピーが生まれる。
そのハッピーは連鎖するように、広がっていく。
人と人がちょっとだけ近づくとき、いつもそばにいる。
「しろ」は、そんなお酒になりたいと思うのです。

この動画を見て、ちょっとでも「Cheers!」したい気持ちになってくれれば、こんなにうれしいことはありません。

Directed by Yuichi Kodama



  Magic Disk    (Website/June 14, 2010)

[Japanese]


アジアンカンフージェネレーション new Album 「マジックディスク」のキャンペーン。
このアルバムのテーマは、"今後失われてゆくメディア、CDへの郷愁"。
「好きなCDつながり」のソーシャルグラフを作りました。
あなたの思い出のCDの向こうに、どんな同じ思いを共有している人がいるか、知ることができます。
また、CDの盤面そのものをARにしました。

It's a campaign of a Japanese music artist Asian Kang-fu Genaration's new album "Magic Disk". At the concept of this album, they sing about the sympathy with CD as extinct media. The site provides you the function of social graph with your favorite CD. You can share your favorite CD with twitter, and know who exists beyond the CD.

Also this label of CD is made with AR.



  Ole! Ole! CR-Z    (Social Application/March 29, 2010)

[Japanese]

In mixi, the most popular SNS in Japan like facebook, If you add "CR-Z" to your nickname, you can get the CR-Z, Honda's new hybrid car.
 
mixiのニックネームに「CR-Z」と足すだけで、CR-Zがもらえるキャンペーン。



  UNIQLO LUCKY SWITCH    (Banner Ad/December 1, 2009)

[Japanese] [English]
Pushing this switch lets all the images in every website changed into lucky tickets.
このスイッチを押すと、あらゆるサイトの画像がラッキーくじに変わります。



  TOTOTALK    (Website/November 27, 2009)

[Japanese]
TOTO created the super hi-tech toilet named "NEO TEST-TYPE 02"
TOTOがすごいトイレを開発しました。



  The Last Manga Exhibition @Kumamoto    (/September 22, 2009)

[Japanse]
One of the japanese representitive manga artist:Takehiko Inoue's exhibition took place in Kumamoto pref.
This exhibition's theme is the fusion of the style of Manga and Art exibition.
The content is totally secret. So this website shows the visitor's voices, and faces.
We made two suveniors, one is "Pri-kra-kun(print club machine)", on which visitors could make their original mobile wallpapers with the charactor.
The other is the room, in which visitors could draw their voices and impression freely.
those memories were optimised on the web, by time-lapse-movie and 360 slideshow.



  UNIQLO COLLECTION TOKYO 2009    (Website/September 10, 2009)

[Japanese] [English] 
UNIQLO's presentation for fall and winter in 2009.



  Formula E    (/August 14, 2009)

[Japanese/English]

This is the race game to compete for the mileage.
燃費を競うレースゲーム。



  Scribble (落書き)    (Banner Ad/February 9, 2009)

[Japanese] [English]

Children can have the imagination stronger than the parent expected.

子供の想像力って。



  INTERNAVI REALIZATION    (Website/January 29, 2009)

[Japanese/English]

A microsite of Honda's genuine car navigation system, "Internavi" has been launched.
Internavi can't be seen because it doesn't have its own shape, the system overides on the other car navi, like OS.
This project aims to visualize Internavi in various ways.

Hondaの純正カーナビ、インターナビのマイクロサイト。
「インターナビ」は、カーナビそのものではなく、ほかのカーナビにのっかるOSのようなものです。目に見えません。
いろんな方向から、それを具象化しようというプロジェクトです。



  TIAA '09 [CLOSED]    (Website/January 26, 2009)

東京インタラクティブ・アド・アワードのトップページコンテンツ。
昨年度ベストクリエイターの田中耕一郎氏にインタビューをしました。

The top page movie of Tokyo interactive ad awards has been launched.
The movie features Mr. Koichiro Tanaka, who won the last year's TIAA the best creator prize.



  Mobile Racer    (Banner Ad/December 31, 2008)

[Japanese] [English]

When scan the QR code on banner, you can use the cell-phone as controller of this driving game.
Shift gears and take a mobile car for a spin from side to side.

画面上のQRコードをスキャンすると、その携帯電話をゲームのコントローラ代わりに、
ドライブゲームを楽しめます。



  UNIQLO TRY #2 - HEATTECH    (Website/November 13, 2008)

[Japanese]


ユニクロ冬のヒットアイテム、“ヒートテック”のスペシャルサイトです。
ヒートテックが本当に、誰にでも暖かいのか確かめるために、
世界中の人にヒートテックを配るキャンペーンを行いました。
プレゼントの応募方法は、「ヒートテックBefore/After」の映像・画像を送ること。
応募されたムービーが、ここにプロットされています。



  Honda Green Machine    (Website/November 10, 2008)

[Japanese]

A new corporate message site , "Honda Green Machine" has been launched.
You can control your machine with arrow key like action games, and change the machine.
Green gears contains some hints of Green Machine.

ホンダの企業メッセージ「Honda Green Machine」をローンチしました。
アクションゲームのような世界を、マシンを変えて自由に旅して、
Green Machineとは何か?のヒントが隠されている歯車を集めるコンテンツです。



  The Last Guy Everywhere [CLOSED]    (Website/August 4, 2008)

[Japanese] [English]

As the promotion of a new game, "TheLast Guy" from Sony Computer Entertainment inc., "The Last Guy Everywhere" has been launced.
When you input any URL, you can experience the game on that website.


ソニー・コンピュータ・エンタテイメントの新作ゲーム「The Last Guy」のプロモーションとして、どこでもラストガイを公開しました。
URLを入力するだけで、そのサイトで「The Last Guy」のゲームができます。



  Dentsu Creative School '08 [CLOSED]    (Website/July 12, 2008)


電通クリエーティブ塾あらため「電通インターンシップ Summer Challenge 2008」のプロモーションサイト。
これはWebというより、投影装置。
画面にケータイをかざすと、リアルタイムに参加できる、コトバ紡ぎゲーム。
各大学でプロジェクションして、道ゆく人に遊んでもらいました。



  UNIQLO TRY    (Website/June 1, 2008)

[Japanese]

 ユニクロの新商品「ブラトップ」は、ブラとタンクトップが一緒になった商品。服の完成度は高いのだけれど、女性にとって、ふだん着けなれているブラをはずして、動き回ることは、不安なこと。だから、この商品が受け入れられるためには、女性の実感や共感が必要だった。
 で、「女性たちのべしゃりビデオで、アンケートの統計グラフをかたちづくる」というコンセプトのサイトにしてみました。これなら、彼女たち個々の述懐を聞きながら、みんながどう思ってるかも、同時にわかる。



  moba-V [CLOSED]    (mobile/May 12, 2008)

[Japanese]

This campaign starts with TV-CM.
In TV-CM, the new artist, "Lil'B"'s face is hidden by 2-dimentional bercodes.
People scan this for identifying their face.

With moba-v.jp, "You can get the Music Video, with sending us your face picture!"
people send thier photos from your mobile phone.
Then, they get the Music Video, but, the artist's face is yours!
Users show their friends their own music videos.
The music burns into them.

 このキャンペーンは、TVCMからはじまります。CMでは、新しいSMEのアーティスト「Lil'B」の顔はQRコードで隠されています。人びとは、彼女たちの顔を見ようと、QRコードをスキャン。
 アクセスした「moba-v.jp」では、「彼女たちの顔を見るためには、あなたの顔写真を送って!」と表示されます。
 ためしに写真を送ると、彼女たちのミュージックビデオがケータイに送られてくるのですが、その顔は...。

In that site, the sales of the ringer melody was doubled.



  Wrap Mixer [CLOSED]    (Website/April 12, 2008)

[Japanese/English]

At the top page of Kureha Corporation, the new contents "Wrap Mixer" has been launched .
The company itself has only stereotype vision for consumer. We aimed that users think it's revolutional.

In this site, you can produce CGCM at ease.
When you edit some clips and type some sentences, the server automatically makes original flv file, export to "NICO NICO MOVIES", the Japanese Movie Portal.
NICO NICO MOVIES is more popular than YouTube in Japan, because the users can send comment for the movie at real time.

 クレハのトップページで、「Wrap Mixer」が公開されました。
クレハはそれまで、一般顧客に対して、ステレオタイプなコミュニケーションのアプローチしかしていませんでした。彼らがクレハに対して、斬新だなと感じられるようなブランディングをすることが目的です。

 このサイトでは、簡単に「CGCM」をつくることができます。
サイトないに無数に存在するクリップをエディットして、ひとことだけ入力すると、サーバー側で、オリジナルのCM(FLVファイル)を生成します。
 さらにこのCMムービーファイルを、直接「ニコニコ動画」に書き出しすることができます。このAPIは、ドワンゴさんと協力して開発しました。



  Honda Internavi    (Banner Ad/February 20, 2008)

[Japanese]
[English]

5 banners for a car navigation system.

ホンダの純正カーナビ、「インターナビ」のバナーを5種類つくりました。



  The final Challenge of Genius "Silent Tactics"    (Website/December 1, 2007)

[Japanese / English]

This is the final stage of the campaign, "the challenge from the Crazy Genius".
This is the simple and addictive card game, you can do battle with any other players in real time.

Crazy Genius「求ム、天才。」の最終キャンペーンを公開しました。
シンプルだけど、ハマりやすそうな、独自ルールのカードゲームを作って、オンラインでユーザー同士が、ガチンコリアルタイム対戦。
一位には、ヴァルカンの高級腕時計をプレゼント。



  The last Manga Exhibition @UENO    (Website/November 29, 2007)

[Japanese]

An exhibition of Manga artist, Takehiko Inoue, will be held on May 2008.

2008年5月に開催される、マンガ家井上雄彦さんのエキシビジョン、
「最後のマンガ展」のティザーサイト。3日に1度更新される、
なんてことのない写真のはしばしから、マンガ展への期待度を少しずつ高めていくような構成にしました。



  Tokyo Interactive Ad Awards 2007    (Website/November 25, 2007)

[Japanese / English]
TIAA is the most valuable intaractive advertising award in Japanese.
This year's theme is "Grab it".

In honor of the last year's winner , Naoki Ito(GT Inc) , we produced 200 hand-models of him as direct ad.
And the promotion website is the background story of making the hands.
Please be patient several seconds, and click the screen.

今年のTIAAのテーマは「わしづかめ。」
昨年の勝者、GTの伊藤さんの栄誉を賞して、彼の石膏ハンドモデルを200体つくり、それをダイレクトメールとして送りました。
このプロモーションサイトでは、彼がハンドモデルを作るに至った、バックグラウンドストーリーを公開。ただし、大嘘まみれ。



  1-Click Award "bonus clicking"    (Banner Ad/November 8, 2007)

As the guest of 1-click award ( promoted by reqruit company ),
I produced KAIBUTSU Inc's recruiting movie .

「1-click award」のゲストとして、カイブツさんのリクルートムービーをつくりました。↓



  uno image change grand prix    (Website/October 21, 2007)

[Japanese]



  Honda Weekend TopPage ajax ver.    (Website/October 20, 2007)

[Engilsh&Japanese]



  Good is not enough.    (Website/October 18, 2007)

[English & Japanese]



  Avenue H    (Website/October 1, 2007)

[English & Japanese]



  The Challenge from the Crazy Genius    (Website/July 7, 2007)

[English] [Japanese]

Objective : Branding of World Commerce company, distributor of Franck Muller and any other upmarket watchmaker.
On the site, viewers play a invincible difficulties. and if you win the game, you can get expensive watch with honor of Genius.



  Dentsu Creative School '07    (Website/June 20, 2007)

[Japanese]

電通CR&P塾は、コピーライター・プランナーを目指す大学生に向けたスクール。
そこで作ったのが「コピーライター・シミュレータ」。
ちょっと気軽にコピーを打ち込んでみると、そのコピーが世の中に出るという体験ができます。
(2回、3回と入力すると、映像も変わります)

Dentsu Creative & Planning School is for college students who want to be copywriter or planner of advertising.
We make "Copywriter simulator".
If you input some copies, the sentense that you inputed will published and shared with the wrold.

Inputting twice, thrice, and the published scene will change.



  CannesLions 2007 Young Creative Competition    (Banner Ad/June 16, 2007)

I participated in a competition on CannesLions 2007.

Young Creative Competition:
This competition is to a Copywriter and Web Designer who have 24 hours to create a web ad.

I and my partner Takashi Kamada made "SPORT AND PEACE" ad, and we won silver medal.



  Hit the Fly Mark with a Single Shot    (Banner Ad/June 13, 2007)

[English]

I made only a banner ad and the overview movie.
But It's better to view as a whole. I appreciate it.



  The World    (Website/May 23, 2007)

[Japanese & English]

Japanese famous singer "Bennie K" released their new album, "The World".
On the site, viewers have their avators, the blue bird. It's the symbol of the album.
They fly, and play some races all over the world.
The World map is integrated with Google Maps, any viewers can watch their virtual birds fly on real world.



  Pencil Generator    (Website/March 1, 2007)

[English]
[Japanese]

Promotion of calling for entry of One Show in Janan.



  SLAM DUNK Scholarshop    (Website/February 20, 2007)

[Japanese]



  The Beauty Ex:press    (Website/January 14, 2007)

[English]
[Japanese]

Cosmetics for women
integrated with TV-CM



  Den-Navi 2008    (Website/January 10, 2007)

[Japanese]

Recruiters website for Dentsu



  Wrap it    (Banner Ad/December 29, 2006)

[English]
[Japanese]



  The Blood    (Banner Ad/December 20, 2006)

[English]
[Japanese]



  Enjoy, Live Drive    (Website/December 14, 2006)

[English]
[Japanese]



  Omusubi of the day    (Website/September 28, 2006)

[English]
[Japanese]


Omusubi(rice ball) is very popular menu in Japanese, and we can see omusubi in any convenience stores, groceries, shops, restaurants, on the road, at the riverside and so on. And that contains many kinds of fillings, that changes the taste definately.
So, we seek and try a new possibility of the new Omusubi tastes.

In this program, we make new Omusubi everyday without holiday.
And the juror examine and judge the taste.



  Honda.co.jp(Holiday version)    (Website/September 1, 2006)

[English]
[Japanese]

We made Honda top page of Holiday version.
Clients needs us to succeed both of traditional good tastes and aventurous heart.
So, we made two variations of that face.
On weekday, it's very serious, and on holiday, it changes to the toy box.

[-> Detail]



  Dentsu Creative School 2006    (Website/June 1, 2006)

[English]
[Japanese]

This site is entrance for students who wants to be copywriter.

The Main copy is "Mi-Ga-Ke",cultivating your taste.
There are always some ideas in our brain.
Some of them are good and useful, but most of those are often illusion-promoting.
To be a good creater, you must "Migaku"(cultivate) your mind or ideas.

[-> Detail]



  MOTTAINAI    (Website/April 21, 2006)

[Japanese]

Mottainai, is said by Wangari Maathai, Kenyan ecologist and the leader of "Green Belt Movement".
We made a website for appealing this word to the world.
So, what is "Mottinai?" For example, she said, like this.

1) It's bad manners not to finish your meal.
2) Each grain of rice is the product of the farmer's labour, a labour of love and hard work.
3) That is why we gratefully eat a bowl of rice until the last grain.
This is the Japanese spitit of mottainai.

In this site, we coorporated with bulkfeeds.com.
They correct RSS feeds of Japanese Blogs.
And we visualise the popular words and compare it with "Mottainai".

[-> Detail]



  Shiseido uno    (Website/March 19, 2006)

[Japanese]

"uno",a brand of cosmetics for men, is popular in Japan.

In this campaign, 18 numbers of TVCM have been simalcasted at the same time.
At this website, all of the TVCM movies were voted with "Comment" or "Trackback".
And the shape of the website was associated with many messages and votes.

[-> Detail]



  9-Hour Gesture!    (Banner Ad/December 28, 2005)

[English] [Japanese]

This is multiuser communication banner between visitiror of MSN Japan and Bascule Inc.
at 28 dec 2005, we connected livecam with a banner Ad, in the top page of MSN.
We became the game master of "gesture game".
We performed something without voice, and the visiters could answer what we did.
In fact, the contents of banner was real ourselves.



  Her Past    (Banner Ad/December 20, 2005)

[English] [Japanese]

Japan is the only developed country, which is increasing the number of the HIV- infected patients.
It is said that there are many irresponsible and potential infected patients.
Japanese are extremely reluctant to talk about sex and even dislike talking about STD.
This banner is to give new understandings about HIV, and tell HIV is no longer someone else’s problem.

Bring your cursor to the banner at the top of the screen. You can be her boyfriend, but....

[-> Detail]



  Who is moocs?    (Website/November 1, 2005)

[English & Japanese]

This conecpt is To build preference by playing crisscross with Puffy AFRO, brand mark for MOOCS - the music download service for mobile phone.
You can see many short movie that discribes MOOCS charater.
You can trim and shape the AFRO hair as your favorite style, then you can enjoy and send the hairdo to your friends while you are listening to musics of this service.
And you can download many mobile application, to enjoy together MOOCS.
For example, "IDLE SCREEN". Using this, you can check the power of your mobile phone. In this screen, AFRO hair moves in association with the battery power and electrical waves.



  PENCIL CATCHER    (Website/October 4, 2005)

[English] [Japanese]

We optimized "UFO-Catcher" a kind of popular crane-game for web.
The premium is a Gold Pencil, the trophy of an international ad award "One Show".
This machine has three web cameras. When someone starts this game, it is automatically recorded in FCS server.
And this machine can be remote controlled with web. Anyone can play it!

Prize:
Clio 2006 Bronze
Adfest 2006 Silver

[-> Detail]



  SLAM DUNK 10 DAYS AFTER    (Website/August 9, 2005)

[English] [Japanese]

This is an Integrated Campaign for the Japanese famous basketball comic .
It consists of newspaper, website, media campaign.

The 6 Japanese popular newspapers advertised each charactors of SLAM DUNK at once.
And we launced the website. It represents the messages for this comic.
At last, in a closed high school, the comic-book artist Takehiko Inoue draw the Manga at blackboards.

[-> Detail]



  The Pitfalls of Broadband    (Website/June 15, 2005)

[English] [Japanese]

@nifty is one of the Japanese huge internet provider.
We made the promotion site for their service.

Today, many accidents or troubles caused by hackers.
We started think it big problem.
We emphasize this point, and do "fear appeal".

This website consists of some movies, about the dark side in internet browsing.
You may see some cases in the segmented mirror.
And raise awaaness that "Security and safety" is the motto of @nifty.

[-> Detail]



  Dentsu Creative School 2005    (Website/June 1, 2005)

[English] [Japanese]

This school is for students of universities or collegies.
They wants to study the method of creativity in advertising field.

With 2-dimensions barcode, access to website by mobile phone.
And send message, so A girl (,boy or dog ) will reply something real-time at your PC.

[-> Detail]



  Sankyo 2005    (Banner Ad/April 25, 2005)

Every years, We make some banners for Sankyo.
The theme is "Lifestyle related illness".

Daily Life? - [English] [Japanese]
The banner has two slidebars. One is ordinary for controll seconds.
The other is...

Very Convenient Life - [English] [Japanese]
All the banners work closely with each other.
And at last, television goes wrong.

[-> Detail]



  Great Music Player / More Music ?    (Banner Ad/April 1, 2005)

Great Music Player - [English] [Japanese]
More Music? - [English] [Japanese]

"Great Music Player" is a kind of joke-ware.
It generates funny lyrics from user's input.

[-> Detail]



  FUMAKILLA 2005    (Banner Ad/January 10, 2005)

I made 3 banner ads.

KISSER OR SNEEZER? - [English] [Japanese]
THE SNEEZER UNBELIEVABLE - [English] [Japanese]

To notice the effect of "pollen blocker".

Buggiards - [English] [Japanese]

To promote "FUMAKILLA-KIDS LABO 2005".

[-> Detail]



  Driver's eye    (Banner Ad/December 20, 2004)

[English] [Japanese]

An advertising for car accident with using mobile phone.

[-> Detail]



  talby.jp    (Website/October 14, 2004)

[English] [Japanese]

We made the website of well-designed mobile phone "talby".

[-> Detail]



  Kururinpa    (Website/October 9, 2004)

[English] [Japanese]

The Objective of this site is to raise awareness about UNESCO Terakoya Movement.
In the world, there are many people who can't read and write.
This movement collects donation, and build schools or make oppotunity for education.

The navigation system of this site is a child's hands.
And in the introduction, you can experience illiterate.

[-> Detail]



  A Pencil Odyssey    (Website/September 9, 2004)

[English] [Japanese]

We launched the mini site for calling for entry of One Show.
In this site, you creater are an ant. Go for Gold Pencil and get it earlier than any other competitor.

[-> Detail]



  Dentsu Creative School 2004    (Website/July 9, 2004)

[English] [Japanese]

This school is for students of universities or collegies.
They wants to study the method of creativity in advertising field.

This website suggests some twofold choices. Maybe, you won't know which is correct.
But the result is not important. It's necessary for students to imagine about the reason of their own choice.

[-> Detail]



  Convenient Life    (Banner Ad/December 15, 2003)

[English]

[-> Detail]



  Manneken-Pis    (Banner Ad/December 10, 2003)

[English] [Japanese]

[-> Detail]



  Tanto    (Banner Ad/December 3, 2003)

[English] [Japanese]

Click the car.

[-> Detail]



  The Knock    (Banner Ad/December 2, 2003)

[English] [Japanese]

In Japan, people knock the door of toilet for checking whether it's occupied or not.
And when occupied, the person in toilet returns knocking.



  Interactive Salaryman 2003    (Website/June 9, 2003)

[English/Japanese]

The Showcase for interactive works of dentsu inc.
This site introduces the members and some unique pieces.
I performed that salaryman, and directed movies, and programmed whole the website.

[-> Detail]



  Designers KDDI    (Website/April 9, 2003)

[English] [Japanese]

[-> Detail]



  Designers KDDI - cursor    (Banner Ad/April 8, 2003)

[English] [Japanese]



  Maze    (Banner Ad/March 9, 2003)

[English]

Don't accumulate stress for your health.

[-> Detail]



  Exersize    (Banner Ad/March 4, 2003)

[English]

[-> Detail]



  Domino    (Banner Ad/December 9, 2002)

[English]

This is a good game for killing time.

[-> Detail]



  Fly    (Banner Ad/June 1, 2002)

[English]

[-> Detail]